This collection of 8 best practices focuses on successful creative rural businesses that are based on the intangible heritage of rural areas, but their business model includes an extensive use of modern ICT to make these products attractive to 21st century consumers.

The best practice collection has been produced by 3 NGOs representing the north, east and south of Europe: Green Elephant Foundation from Poland, Folklore Company of the Varnava municipality of Marathon from Greece, and the association Creative Ideas from Latvia, within the Erasmus+ Strategic Partnership in the field of youth “Creative Start-Ups in Rural Areas” (2017-2018) financed by the Erasmus+ programme.