Learning about cultural differences in customs and beliefs is the beginning of a rewarding journey toward building trust, cross-cultural communication, and competence. When professionals study cultural traditions, norms, practices, values, and learning styles, they are more prepared to effectively deliver services and connect with culturally different individuals on a deeper level. It is important to keep in mind that everyone is unique in his or her own way, so cultural norms should be viewed as guidelines, not as absolutes.
After completion of the programme, participants will be able to:
• Define and identify the key elements of interpersonal communication, culture, cultural systems, and global communication
• Compare and contrast cultures’ values, beliefs, perceptions, and communication styles
• Recognise negative perception: racism, prejudice, negative stereotyping and ethnocentrism
• Analyse intercultural interactions and evaluate situations using intercultural communication skills
• Use the knowledge acquired to further develop one’s cultural sensitivity