Digital Skills in Tourism: Your Local Guide Project
-Digital Skills in Tourism-
Your Local Guide Project
What are the new technological trends in the tourist sector? Have you ever thought about what kind of digital skills are required in tourism? What do you know about online and digital marketing? What is seniors and older adults role in the sector? How can marketing and promotion help us?
Your Local Guide is trying to come up with relevant learning materials to come up with answers to the above questions!
This Erasmus+ KA204 project (N 2018-1-RO01-KA204-049516) focuses on the development of digital competences of seniors willing to work as tourist agents or local guides in order to become experts in destination promotion through a life-long learning perspective. The partnership aims to develop materials that enable staff of tourism agencies or individuals to increase their skills and improve a touristic destination in their local communities in order to compete with the growing global competitiveness.
The main target group of Your Local Guide are adult learners, seniors working in tourism or persons who are retired and are willing to find a new career in this sector as experts in destination management and promotion.
So far, there has been carried out a desktop research translating into a White Paper and a Comparative report which have been the basis for partners to learn about the competences needed by the target groups, with the aim of making the learning materials even more relevan!
So far, partners have developed FOUR HANDBOOKS with new and innovative teaching materials which provide a pathway to learn how to manage and promote touristic destinations by using digital tools and platforms. These handbooks focus on the role of digital technology and social media in tourism management and promotion, and are illustrated with case studies and good practices from different countries.
The main topics covered by the handbooks are:
- Digital skills in tourism
- Tourism destination management
- Tourism destination promotion
- Social Media Communities in tourism
The project partners are:
Regional Development Agency NERDA from Romania, Project Coordinator: www.adrnordest.ro
Association Dlean from Italy: www.dlearn.eu
Ruse Chamber of Commerce and Industry from Bulgaria: www.rcci.bg
NGO Asociata Pentru Turism Bucovina from Romania: www.bucovinaturism.ro
Adult education center DomSpain from Spain: www.domspain.eu
CCS Digital Education from Ireland: www.ccseducation.com
If you’d like to learn more about the project, visit our website and stay tuned! www.yourlocalguide.org/en/
