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Making a Digital and Social Media Marketing MOOC: Lessons for university-industry interaction

The #passion4digital MOOC has taken new levels of interaction between industry and university collaborations. Five Universities and five companies worked together to develop Digital Marketing practitioners of the future. All free of charge for the student working with Iversity.org platform. Slides related to the paper presented at the UIIN Conference 2016 in Amsterdam on 3rd June.

Authros Gordon Fletcher
Tahir Rashid
University of Salford
Bartłomiej Kurzyk University of Lodz 

Resource Details
Autor resursa
Salford Business School, University of Salford
Copyright status
Free
Vrsta resursa
Ostalo
Zemlja
United Kingdom
Datum objave
Language of the document
English
Resource link
Slide Share
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Themes addressed
E-learning
Environments

Komentari

Such a resourceful share! Not at all aware of complexities of facebook ad management and their marketing procedures. Searching a lot and reading all their articles to get more knowledge. I know self promotions are difficult and proper service providers using latest tools and software will be needed.
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