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Making a Digital and Social Media Marketing MOOC: Lessons for university-industry interaction

The #passion4digital MOOC has taken new levels of interaction between industry and university collaborations. Five Universities and five companies worked together to develop Digital Marketing practitioners of the future. All free of charge for the student working with platform. Slides related to the paper presented at the UIIN Conference 2016 in Amsterdam on 3rd June.Authros Gordon FletcherTahir RashidUniversity of SalfordBartłomiej Kurzyk University of Lodz 

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Salford Business School, University of Salford
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