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Making a Digital and Social Media Marketing MOOC: Lessons for university-industry interaction

Keel: EN

Postitaja Jodie Crossley

The #passion4digital MOOC has taken new levels of interaction between industry and university collaborations. Five Universities and five companies worked together to develop Digital Marketing practitioners of the future. All free of charge for the student working with platform. Slides related to the paper presented at the UIIN Conference 2016 in Amsterdam on 3rd June.

Authros Gordon Fletcher
Tahir Rashid
University of Salford
Bartłomiej Kurzyk University of Lodz 

Ressursi autor(id): 
Salford Business School, University of Salford
Reede, 17 Juuni, 2016
Dokumendi keel
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  • Kasutaja Shetley na pilt
    Such a resourceful share! Not at all aware of complexities of facebook ad management and their marketing procedures. Searching a lot and reading all their articles to get more knowledge. I know self promotions are difficult and proper service providers using latest tools and software will be needed.