Writing for the web: the keys to capturing attention
[Webinar : in French]
Information overload: how to write in a way that will get your posts read
Promoting your work online and on social media is essential today. However, given the sheer volume of information available online, it is becoming increasingly difficult to stand out.
To support adult education professionals, EPALE France is offering a free webinar on writing for the web. It is aimed at anyone wishing to improve their online writing skills.
Join us online on Tuesday 16 June 2026 from 11.00 am to 12.30 pm. Sign up now!
What advice should you follow?
The journalist will outline the key stages of constructing a narrative, offering advice and examples drawn from EPALE, the press and the literature on the subject.
- Information overload? Essential tips for effectively engaging overwhelmed internet users
- List your ideas and draw on your memories to create a “collage” (names, photos, anecdotes, places, smells, etc. )
- Prioritise your ideas
- Develop your story, from the opening line to the conclusion
- Consider the SEO of your article
- Proofreading: review your style, clarify points, cut content, etc.
- Test your story by having it proofread by trusted individuals and/or use IA
This webinar will include interactive sessions and exercises.
=> Whether you are a novice or experienced writer, this workshop will help you take a fresh look at your professional writing: on EPALE, as well as on your website, blog and even social media.
How to take part?
Registration: to take part, please register here.
Date: Tuesday 16 June
Time: 11.00 am to 12.30 pm
Place: Zoom
=> To get the most out of this workshop, please come prepared with ideas for stories or projects you would like to develop. You could even prepare to post an article and familiarise yourself with the various required fields (title, lead, body text with subheadings, etc.).
The trainer
Hélène Brunet-Rivaillon has been a journalist for 15 years, working in the print media, daily newspapers and magazines, as well as online. She regularly covers social issues in France and around the world. She also runs media literacy workshops in community organisations and secondary schools.
