AMA - Centar za negu čoveka i prirode (Eng. Amma - Centre for the Care of People and Nature) is a non-profit civil association founded in 2013 as a platform for the development and implementation of innovating programs within environmental protection, organic gardening/permaculture, sustainable development, rural development and communities.

Amma’s vision: The world where Humans live as part of Nature, not separate from It.
Amma’s mission: To help create a more sustainable and respectful way of living by awakening virtues through selfless service for the people

Guiding principles: Nurturing, Creativity & Innovation, Commitment, Sustainability, Personal development
Target groups: People within organic agriculture (urban and rural), specifically youth, women, children and minorities

Amma's goals:

• Supporting the personal development (physical, emotional and, spiritual)
• Improving the quality of life in the community
• Nurturing plants, animals and people and as such nurturing the Planet
• Educating the public in the fields of the activities
• Developing and improving of these fields
• Promoting the values of these fields and healthy life styles in general
• Bringing together people, experts and legal entities.

Amma's memberships:

• “Federation of WWOOF Organizations” (FoWO), United Kingdom: 61 member organizations;
• “Green Friends – Europe”

The word “amma” means “mother” in Sanskrit, and, like a mother cares for her children, so Amma wishes to affirm the concept of „care/nurturing“ for people and nature in contrast to current „managing“ of natural and human resources.