We offer you a variety of teaching methods for the best learning result. In our seminars we work with presentations and teach you the theory and the WHY of digital marketing and it’s elements. We show you in our live demonstrations how we plan campaigns, create content, build a landing page, and so on. And finally, in the workshops, you will implement on your own what you’ve learned before. We will be looking over your shoulder to assist you.
In just ONE WEEK with us you’ll learn how to:
- Install WordPress on server
- Navigate easily around the WordPress interface
- Choose and install a theme and page builder
- Set up your site’s menu, logo, footer and header
- Understand, find and install useful plugins
- Create amazing pages and posts
- Conduct a website audit
Detailed programme of the 1 week training period: The classes are scheduled from Monday to Friday from 9 AM till 3 PM (30 hours). That means, that you’ll still have a lot of time to discover Tenerife after our intensive training.
Day 1: Understanding the Basics of WordPress & Websites
- Introduction to WordPress – 45 min Seminar
- Understanding Domains and Hostings – 45 min Seminar
- Setting up Your Website & Installing WordPress – 45 min Workshop
- Choosing & Installing a Theme & Page Builder – 45 min Workshop
- Getting Familiar with the Theme & Page Builder – Practical Training
We’ll start our intensive training by introducing you to the functions and advantages of WordPress as a Content Management System (CMS) for your website.
You need to register a domain and to find a web hosting provider. Don’t worry it sounds more complicated than it is, we’ll cover all this before we setup your website.
Next, we’ll explain how to choose a suitable theme and page builder for your business, which allows you to easily change and edit the design of your WordPress site.
Day 2: Setting Up WordPress & Creating Your Site’s Structure
- Understanding the WordPress Interface – 45 min Demonstration
- Creating your Site’s Menu & Main Design Elements – 90 min Workshop
- Understanding the Page Builder – 45 min Demonstration
- Building Your First Pages – Practical Training
On day 2, we’ll dive into the WordPress interface to fully understand its features. In a 1 hour demonstration, we’ll show you how to navigate around the WordPress dashboard and explain what each function does and how to use it effectively.
Once you know how to find your way through the backend of your CMS, we’ll create blank pages and a menu bar which will form the basic structure of your website. We’ll also set main design elements such as your logo, fonts, colours, header and footer.
Next, we’ll give you instructions on how to use your page builder. So in the afternoon’s practical training, you’ll be able to independently build your first pages!
Day 3: Plugins, Plugins, Plugins & GDPR
- Introduction to Plugins – 45 min Seminar Web Performance Optimization with Plugins – 45 min Demonstration
- SEO Optimization with Plugins – 45 min Demonstration
- WordPress Security with Plugins – 45 min Demonstration
- General Data Protection Regulation (GDPR) – 45 min Seminar
- Configuring Plugins – Practical Training
On day 3, we’ll completely concentrate on plugins. What are plugins and where can you find them? What are these small programmes for and what do you need to pay attention to? We’ll solve all these questions in the first 45 minutes of the day.
Then we’ll focus on how plugins can help you optimize your website in different areas such as performance, SEO (Search Engine Optimization) and security. We’ll work with you in easy to follow demonstration sessions.
Before you finish the day by configuring plugins on your WordPress site, we’ll take the time to talk about one of the most crucial topics when having a website nowadays: the General Data Protection Regulation (GDPR) which is applicable since May 25th, 2018 in all member states across Europe.
Day 4: Building Landing Pages & Legal Pages in WordPress
- Elements of a Good Landing Page – 45 min Seminar
- Creating Your Own Landing Page – 45 min Workshop
- Creating Legal Pages – 45 min Demonstration
- Creating Your Own Legal Pages – 45 min Workshop
- Fine Tuning of Your Pages – Practical Training
In the first seminar of day 4, we’ll introduce you to the concept of landing pages. What makes them different from other pages on your website? Why are they important and how should they look? In the following workshop, it’ll be your turn to create a great landing page yourself.
You’ll then have time in the practical training session to fine tune your existing pages.
Day 5: Website Audit & Final Improvements
- Website Audit – 45 min Demonstration
- Improving Your Website according to Your Audit – 90 min Workshop
- Final Project Evaluation & Discussion – 45 min Workshop
- How to Go on After this Week – 45 min Seminar
- Solving Last Issues & Doubts
- Feedback Session, Testimonials & Certificates
In the morning of our last training day, we’ll show you how to conduct a website audit in a practical demonstration. The audit results will help you gain a deeper understanding of your site’s current effectiveness. You’ll then use that report to improve any issues that your website still might have.
Afterwards, we’ll get together for a last evaluation and discussion of your project. How far did we get? Are you satisfied with your results? What’s still missing? How can you proceed after this WordPress course? We’ll even give you some further resources and development ideas to take home.