Educational Marketing Course will teach the participants how to identify youth students’ needs and teach them how to communicate about specific educational services or messages to potential or actual students. This course includes subjects in the areas of marketing, consumer behaviour and leadership. Individuals need to develop creative and analytical abilities to work in this particular marketing field.
- To raise the awareness that all of the knowledge they’ll acquire from the course will make a difference in the way they will promote their schools in the future;
- To apply the basic marketing principles to understand their students as “the audience” and adapt all forms of communication in a useful way;
- To learn how to use all the marketing tools to understand and address concrete messages in order to obtain a positive reaction;
- To be taught in interactive formats and give all the participants the opportunity to discuss the specific realities of each school.