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Project "Market of Entrepreneurship" has ended and here are the results

létrehozta Marija Radojcic
Nyelv: EN

By implementing the project "Market of Entrepreneurship", the team of NGO association "Putevima preduzetništva" (The ways of entrepreneurship) has acquired skills that have increased association’s efficiency and promoted entrepreneurship in general public, as well as within marginalized groups in Serbia. Our association is well known for organizing event "Novi Sad's Night Bazaar", with over 40.000 visitors, in which small entrepreneurs have a chance to exhibit their products in the city of Novi Sad.


Acquired knowledge, primarily through organization of conferences upon mobility, was passed to current association members and event participants and helped association to recruit new members involved in events that we organize.


As a more effective way to reach greater number of entrepreneurs, association has changed a way of appearance and focused on organizing high quality conferences where entrepreneurs from all over Serbia had a chance to gain new knowledge regarding their businesses, such as doing business globally ("Business forum - my business in global village" conference), marketing their business ("Importance of marketing for developing your business idea" conference) and funding opportunities available ("Source of funding" conference). Association also has a plan to organize the large Entrepreneurship conference in October 2019.


Activities also incorporated the inclusion of marginalized groups in association's most visited event "Novi Sad's Night Bazaar", through cooperation with associations like "Vera, ljubav, nada" (Faith, Love and Hope) and association "Čepom do osmeha" (Recycle cap for a smile), where we have provided them free space for promoting and selling their products on the event and all other support that comes with it.


Throughout the whole project period, all activities were well documented and knowledge and information were distributed through all available communication channels, like national medias, social networks, our website and events organized by association.


Free consulting upon request on any relevant matter is available to all participants of association's events, by association members that participated on mobility and dissemination activities.


Number of different participants on association’s events has reached over 1000 different entrepreneurs, which is over 20% increase and their contacts are all significant asset in our further development.


Association has established strong partnership with a receiving organization from Slovenia with who will create new projects to further enhance our cooperation and create a platform to further educate and consult entrepreneurs to export their products internationally.


Mobility in Slovenia and structured course was organized by Zory Events.


3 most significant new events organized are described bellow.


1. Conference: Funding sources

06.03.2018. Rectorate building, Novi Sad


The main reason for organizing this conference was to recognize the need of all entrepreneurs, especially those who are just starting out with their business challenges, for information on the available sources of financing for their business ideas, as it is not uncommon that they miss out some grants, as well as subsidies from domestic and foreign funds, precisely because of the lack of information of this type. The conference presented all available domestic and foreign donors as well as specific tools necessary for managing cash flow, and one segment also addressed the experience of entrepreneurs who have already used various sources of financing.

The conference was attended by 150 participants, entrepreneurs, who came from different fields of business and from different parts of Serbia, and who gave very positive impressions after the conference, which is also mentioned in numerous news articles about this event.


2. Business forum: My business in the global village

13.12.2018. Hotel Sheraton, Novi Sad


The forum was attended by over 200 participants from the sector of micro, small and medium businesses. They had the opportunity to listen to more than 20 speakers, to learn from the best and most successful entrepreneurs, as well as from top experts in many fields that that are relevant for success of their businesses in the global village that surrounds us.


The forum has opened all the important topics that can be useful for SMEs, from defining and developing a business idea, economic aspects of development, ways and possibilities for financing, through the importance of online marketing and financing.


Two panel discussions were also held, one on the topic of available sources of financing in Serbia at the moment, and the other on the experiences of young but already successful people in the business world.


3. Conference: The importance of marketing for developing business ideas

08.05.2019. Master centre, Novi Sad


It is well known that marketing is the heart of any successful business. Whether or not the business idea will be successful - it all depends on how you present it to people. We have noticed that entrepreneurs who are just starting their business idea also lack knowledge on the importance of marketing for the development of a business idea. Our idea was to bring together all the leading experts in the field in one place, who will bring our participants closer and train them how to use the available tools and boost the marketing of their product because if they want to have a successful business, service or product they must become well known to the desired audience. The focus of the conference was on online and internet marketing, as the most accessible form of marketing today. The number of participants was 250, while the number of lecturers, eminent experts was 20.


Project results:

- Increased number of exhibitors for the main event - number of participants registered for our events increased from 850 to 1100 and continues to grow.

- Increased percentage of regular exhibitors for the main event - regular exhibitors participating on our main event "Novi Sad's Night Bazaar" increased from 50% to 70% which shows improved quality of the event organization.

- Biggest result is capability and knowledge to create new event types for entrepreneurs and education - association organized 3 new types of events which will be held annually and after the project ending ("Business forum - my business in the global village", "Funding sources" and "Importance of marketing for developing business idea") and there is also Entrepreneurship conference planned for October 2019.

- New funding opportunities - after receiving funds on this project, we have implemented a system for regular project application on regional and national calls, applied for 6 and received funds on 4 different calls for project proposals.

- Better costs control per event - resulted in 10% cost reduction in average per main event organized because of better networking and funding.  

Our organization has a plan to organize a large Entrepreneurship conference in October and after experience from this project we are starting to look for new partners from EU countries for strategical partnership.

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