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EPALE - Euroopa täiskasvanuhariduse veebikeskkond


Short talks: "Older people are not allowed to be old anymore"

Postitaja Yasin ÖZARSLAN 1 kuu 3 nädalat tagasi

Kolmapäev 25 November 2020

London Met Research Showcase: “Older people are not allowed to be old anymore” - assessing the psychological impact of mature consumers’ representation in Fashion media. The session will lead by Aurore Bardey. A 30-minute Q&A session will follow the presentation. The present research aims to evaluate how mature consumers are portrayed in the fashion industry and its psychological consequences.

This study has highlighted the need to portray more accurately the mature consumers and their negative attitudes towards Fashion media. The present research also highlighted a positive impact of feeling young on satisfaction with life as well as a positive impact of fashion product involvement on body esteem. The importance of considering and portraying all the consumers in the Fashion industry leads to both psychological and business positive implications.

Research and Postgraduate Office
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The seminar will be delivered online via BlackBoard Collaborate. Please register to attend. Instructions on how to join will be sent to you in your Eventbrite confirmation email upon registration. Please contact the Research and Postgraduate Office if you have any questions about this or any of our other events -
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