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Learn the life - Development of Cultural and Heritage Tourism Skills within Rural Communities

por Gudrun Larusdottir
Idioma: EN

Learn the life is a new two-year Erasmus project accepted in May 2019, with the formal kick of meeting hosted in Norway in November 2019. The second meeting was supposed to take place in Denmark in March 2020 and the third one in Croatia in June 2020. With the Covid outbreak, the steering group of the project has not been able to hold the study visits and meetings. However, the group has changed there method for the moment and have hosted couple of virtual meetings, using Zoom. Our next study trip is planned to Iceland in October 2020.

Cultural and Heritage Tourism is a tool of economic development that achieves economic growth through attracting visitors from outside a host community, who are motivated wholly or in part by interest in the historical, artistic, scientific or lifestyle/heritage offerings of a community, region, group or institution (Silberberg 1995). There is broad agreement that cultural resources generate economic vitality by leveraging human capital and culture to generate economic vitality through tourism, crafts, and cultural attractions.

The project partners, working in the field of rural development and adults learning in six various countries, raised the issue of increasing cultural and heritage tourism in rural areas in their countries and insufficient capacities of local inhabitants and wider communities in corresponding to this demand through provision of wide range of quality services. After the situation and needs analyses taken by each partner in their respective countries, they agreed to cooperate on improvement of adults education on cultural and heritage tourism.

The overall aim of the project is to improve the rural adults' competencies in provision of the cultural and heritage tourism services in the partner countries. 

The objectives are threefold:
-    development of the training tool-kit for adults training, based on the hands-on learning method;
-    improvement of the adult educators skills in teaching adults on cultural and heritage tourism,
-    improvement and extending of the adult learning opportunities on cultural and heritage tourism. 

The main target group for the project are adult educators and adult learners in each country. The results of the project will be one training tool kit developed by the participants, including at least 12 best practices cases from the partner’s countries. There will also been two staff training workshops organized, one in Croatia and the other one in France. Adult educators and learns will be trained on cultural and heritage tourism and application tool-kit will be used for the training. Five of the countries will organize a local event about cultural heritage as well as to introduce the tool kit. Finally, there will be international forum organized at the end in Lithuania.

Partners are from Asociacija VIVA SOL in Lithuania (program director), Ustanova za obrazovanje odraslih Dante in Croatia, Hanen Viken in Norway, Lystbaekforeningen in Denmark, MFR Enclave des Papes in France and Agricultural University of Iceland.

Further information: Association Viva Sol, Lina Gumbrevičienė, e-mail:

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