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The Promotion of Vocational and Adult Learning in Croatia: Results of a Policy Initiative and Generic Implications for Policy and Education Practice in South-East Europe

In this paper, the authors present and analyse a recent policy recommendation for the promotion of vocational and adult learning in Croatia. They also introduce arguments in favour of wider stakeholder participation and provide guidelines for the implementation of marketing principles in the promotion of learning. Generic implications for similar initiatives in South-East Europe are also identified.

Tihomir Žiljak, PhD is Head of the Department for Lifelong Learning, Development and EU Programs at Open University Zagreb, assistan professor at University of Zagreb, Croatia and University of Mostar, Bosnia and Herzegovina (tziljak@gmail.com).

Nikša Alfirević, PhD is professor at Faculty of Economics, University of Split, Croatia and researcher at Scientific Centre of Excellence for School Effectiveness and Management (nalf@efst.hr).

Jurica Pavičić, PhD is professor and vice-dean at Faculty of Economics and Business, University of Zagreb, Croatia and lead researcher at Scientific Centre of Excellence for School Effectiveness and Management (jpavicic@efzg.hr).

Mario Vučić is assistant director for adult education development at Agency for Vocational Education and Training and Adult Education, Croatia (mario.vucic@asoo.hr).

Authors would like to acknowledge support, received from the the Croatian Agency for Vocational Education and Training and Adult Education and the Croatian Scientific Center of Excellence for School Effectiveness and Management.

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ISSN 0354–5415
Resource author
Tihomir Žiljak
Type of resource
Articles
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