Online education continues to gain popularity. Allen and Seaman (2017) found that of all students taking at least one online class, almost half (48%) are taking only online classes. While most of these online courses and programs are offered by a limited number of schools, new programs are in development at a wide range of colleges and universities (Allen & Seaman, 2017). Increased competition for students means finding a niche, and gaining attention can be challenging.
This fifth annual research project shares feedback from schools and online students. We surveyed school administrators, current and prospective students, and online program alumni. Our findings include trends related to current demand and common motivations for online learning, development strategies for new programs, and student suggestions related to recruitment, marketing, and retention.