
Georgina Heffernan is Communications Manager with Capacity Ireland, a community-based vocational training organisation that provides work placements in Creative Industries, Digital Media and Community Development through Erasmus+ VET Mobility funding. Georgina is a former journalist and magazine editor, who has received the Gladys McNevin Trophy for PR excellence from the Public Relations Institute of Ireland. In this post, she discusses why Capacity Ireland use participant case studies in their dissemination strategy and gives advice on how to tailor content to reach different audiences.
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