DEVELOPING KEY COMPETENCIES ADULTS THROUGH THE INNOVATIVE CONSUMER EDUCATION PROGRAM

Consumer organizations from five European Union countries (Italy, Greece, Lithuania, the Czech Republic, and Slovakia), with financial support from ERASMUS, are implementing a joint adult education program called: Development of Key Competencies of Unemployed Adults through an innovative consumer education program (project 2018-1-SK01-KA204-046393), the aim of which is to create an attractive program of consumer education and, at the same time, to exchange the skills of individual educators by exchanging experiences between the involved subjects.

Creating an effective education program requires knowledge of the attitudes and interests of the target group in the area of consumer behavior and identification of their needs in the development of key competences. For this purpose, qualitative surveys were carried out in all five participating countries using the so-called focus group method.

The data extracted from this qualitative survey are currently being evaluated in order to design a training program for unemployed adults aged up to 29 who are a vulnerable group as they have not completed secondary education and are characterized by a lack of qualifications and skills.

The researchers asked the focus group prepared questions, discussed their consumer experience as well as the necessity to promote consumer education.

In order to encourage adults to learn and develop their core competencies, we want to create an educational program with attractive content using interactive forms of adult education. The educational program will be based on the knowledge and real-life experience of the consumers and will motivate them to develop their knowledge and skills necessary for everyday life. The program will contain interactive forms of learning of adult education and it will be available in six languages (English, Czech, Slovak, Greek, Lithuanian and Italian).

More information available at http://www.sos-msk.cz/erasmus