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Electronic Platform for Adult Learning in Europe



“But I can find all that online!” Self-guidance and media competency as a challenge for education and careers guidance (part one)

by EPALE Österreich
Language: EN
Document available also in: DE

Author of the original article in German: Wolfgang Bliem

There is no denying that digitalisation has infiltrated every aspect of our lives for long time now and there's no getting away from that fact in the world of education and careers guidance either. With access to the internet virtually everywhere we go, it is getting easier for people, such as those seeking advice, to get their hands on the information they are looking for themselves. At the same time, this gives guidance centres an opportunity to tell (young) adults in particular about services tailored to their specific needs in the very place they are most likely to see it – online. This is an effective way of raising awareness of education guidance and making it more accessible.

Digitalisation – it’s everywhere

Digitalisation is impacting upon our personal and professional lives, changing them forever. It almost goes without saying that the majority of us make use of a wide range of digital applications on a regular basis. As the digital transformation takes over, it might be helpful to reflect upon the extent to which your own life has been affected with a view to getting a better grip on the situation: How do I take care of my banking? How do I book my holidays? How do I communicate with my family and friends? And official bodies and authorities? Where do I do my shopping and how? What can I do in my free time? This list of questions could go on and on.

What about in the world of education and careers guidance?

More and more people of all ages are using the internet and social media to find out about career and (further) education opportunities. They head to social networks, discussion forums and so on to ask for advice from their peers, people with more experience than them or even experts. Self-guidance and online advice are becoming increasingly popular options alongside traditional forms of guidance.



In order for anyone to get anywhere online – and that includes the people looking for information or advice and the people providing it – they need to know how to use the internet properly. Advisors also need to be able to help out the people coming to them for advice by providing tips and instructions. This involves being up-to-date with the applications available and having the skills needed to make use of them efficiently. With that in mind, media competency and guidance on self-guidance have to be seen as key components of the guidance process.

Being able to identify and analyse a customer’s online behaviour is another important skill for anyone wanting to talk to customers in an appropriate way, give them the help they need and present them with suitable offers.

Continue to read part two of the article.

This article is a shortened version of an article originally published in German. The translation is provided by EPALE Austria.

This article is based on a workshop of Euroguidance Fachtagung 2017 in Vienna, Austria.

Publication in German: Guidance 4.0 - Neue Tools und Skills in der Beratung.

Picture: (c) Wolfgang Bliem


Wolfgang Bliem has been working in the fields of career information and qualification research at the Institute for Research on Qualifications and Training of the Austrian Economy (Institut für Bildungsforschung der Wirtschaft, ibw) since 2004. He has been a lecturer since 2015 and gives seminars on courses including Education and Career Guidance at the Federal Institute for Adult Education (Bundesinstitut für Erwachsenenbildung, bifeb). He takes on a wide range of seminars and lectures at University Colleges of Teacher Education and at Danube University Krems on the Education and Career Guidance Master’s course. Having studied Business Education at Vienna University of Economics and Business, he worked as an Auditing Assistant at Unitas-Solidaris Wirtschaftstreuhand GmbH for six years.



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