Project Reference: 2023-1-BG01-KA210-VET-000165566

Objectives

The project objectives are as it follows:- To develop a program for VET learners and professionals in order to enhance their knowledge and skills in SEO analysis and digital content creation.- To create a learning software module for SEO analysis and digital content creation.- To promote the importance of SEO analysis and digital content among the target groups.- To establish long-term cooperation between VET institutions in Bulgaria and Norway in the field of digital marketing.

Activities

The implemented activities will be:- To determine the specific needs of the target groups, to identify the most effective training methods and to develop training materials for SEO analysis and digital content creation for e-commerce- To develop a learning software module for SEO analysis and digital content- To conduct an evaluation of the program and software module to assess their effectiveness and identify areas for improvement- To share the results of the project with the target groups

Impact

- Improved knowledge and skills of VET learners and staff in SEO analysis and digital content for e-commerce.- Enhanced capacity of VET institutions to deliver high-quality training in the field of digital marketing.- Development of a learning software module for SEO analysis and digital content used by target groups.- Increased competitiveness and employability of VET learners in the digital marketing industry.- Exchange of good practices between VET organizations in Bulgaria and Norway.