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EPALE - Electronic Platform for Adult Learning in Europe


Are seniors ready for a digitalized touristic sector?

by Júlia Vilafranca
Language: EN
Document available also in: BG

Are seniors ready for a digitalized touristic sector?

After the success of the FOUR HANDBOOKS on Digital Skills for Tourism the Your Local Guide partners propose an interesting and innovative tool for learning, which comes to complete the developed training materials.


The “Learn Tourism 4 All” videogame is an online application that works as a gamified virtual assistant during the learning process about the digital skills required to promote and manage a tourist destination. Users will be able to revise all topics covered in the modules in a fun and motivating way. What’s more, the game can be played collectively by choosing several characters, which, by the way, will make the users feel identified with. There is a tutorial available, so that any user or educator wishing to use the game in their learning activities understands the different features and functionalities of the game. 
















In the same way as the manuals, the game covers a wide variety of topics that, nowadays, are essential to build a strong and sustainable tourism destination: 
•    Digital skills in tourism
•    Tourism destination management
•    Tourism destination promotion
•    Social Media Communities in tourism


The Erasmus+ partnership has been working hard to enhance the digital competences of seniors willing to work as tourist agents or local guides in order to become experts in destination promotion through a life-long learning perspective. The materials developed are the result of months and months of hard work, cooperation with local stakeholders and collaboration with entities expert in the sector. 

Thanks to the piloting of the materials and the events organised locally, the target group of Your Local Guide -adult learners, seniors working in tourism or willing to, and their educators- have been provided with very detailed and specific materials in this sector paving their way to learn how to manage and promote touristic destinations by using digital tools and platforms. 
With a strong focus on the role of digital technology and social media in tourism management and promotion the handbook and the game are illustrated with case studies and good practices from many EU countries.

If you’d like to learn more about the project, visit our website and stay tuned!

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  • Marija Elena Borg's picture
    With senior citizens becoming the largest demographic group in most developed nations, it is now crucial to address their needs better. The element of digital learning is surely proving useful in a time when it's most definitely considered to be the safest learning option.