The role of MEDIA LITERACY in the promotion of COMMON VALUES and SOCIAL INCLUSION
The transformation of modern society accelerated in the last decade, bringing about massive economic, technological and social change and a new set of ensuing challenges to be addressed. One of these challenges is the overwhelming, and at times controversial, amount of information available to everyone at the click of a mouse. In this context, todays citizens need to acquire new skills to manage this new reality. Digital skills, critical thinking and media literacy are key skills and competences needed by todays modem citizens.
While we live in an increasingly digital society, a significant number of European citizens continue to lack basic digital skills. Media practices have changed and now we are not only receiving information passively. Anyone can be active in content creation and (re-)produce (dis)information. For example, mobile technology and ubiquitous Internet access allow citizens to produce real time information, including content for mass media (newspapers, TV channels). The production of information and news thus no longer remains in the capacity of journalists, but something within everyone’s capacity. Without the necessary skills, however, the creation of information and news is not always done in a responsible or professional manner.
This is only one example of many, highlighting why media literacy is more important than ever.