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EPALE - E-Plattform für Erwachsenenbildung in Europa


Training for cultural tourism in rural areas – an ERASMUS+ project

von Christina NORWIG
Sprache: EN
Document available also in: DE


Foto Kulturtourismus


Being successful in cultural tourism needs training for cultural workers, tourism experts, business developers and representatives of public authorities. In urban areas there already are numerous examples for successful cooperation, but good practice in rural areas is rather rare. Specifically, training is needed in professionally using social media and online marketing of tourism services. Identifying the actual training needs is one of the objectives of EUROPETOUR and developing a detailed training program accordingly. EUROPETOUR will be implemented until 2018 in eight European regions, supported by the European ERASMUS+ programme.

First of all, the project partners aim at identifying the necessary steps for successful cultural tourism development in rural areas. In a second step, training modules for local stakeholders wishing to develop or foster their own skills are established, including guidelines for the use of social media as well as online marketing in cultural heritage, and cultural tourism. The guidelines will be available in seven European languages in order to get European outreach.

European travellers on their way to discover cultural heritage

Additionally, all project partners to EUROPETOUR have committed to developing networked, tangible offers and ready-made packages across Europe. In this way, travellers with a special interest in, say, castles and monasteries or creative travel, should end up with a tailor-made travel arrangement allowing them to explore the Italian region Marke, the Spanish region Cantabria or the German region of the Heilbronner Land in a similar way. Opportunities provided by social media as well as the use of mobile devices, such as smartphones or tablets, are to be directly addressed. The goal is to generate income for cultural tourism stakeholders, to develop attractive packages for cultural travellers and to benefit from the best-practice examples demonstrated by the project partners across Europe.

Participating partners and cultural touristic networks

Contact: Karin Drda-Kuehn,, phone 0049 7931 56 36 374

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  • Bild des Benutzers Karin Drda-Kühn
    Inzwischen sind alle EUROPETOUR-Trainingsmodule entwickelt, getestet und veröffentlicht. Sie stehen zum kostenlosen Download bereit auf !
  • Bild des Benutzers Karin Drda-Kühn
    Eigentumsrechte im Kulturtourismus? Genau! Wie können Anbieter/innen und Gäste von Eigentumsrechten im Kulturtourismus profitieren? Was müssen Anbieter/innen beachten? Ein Webinar am 29. August 2018, 11 h, von EUROPETOUR, der Word Intellectual Property Organization und der Europäischen Beratungsstelle für Eigentumsrechte" gibt dazu Aufschluss - erstmalig! Hier geht's zur Registrierung
  • Bild des Benutzers Christian BERNHARD-SKALA

    Liebe Frau Drda-Kühn,

    darf ich Ihre Aufmerksamkeit auf das EPALE Thema Kunst und Kultur in der Erwachsenenbildung lenken.


    Zum einen weil sie hier sicherlich weitere Informationen für Ihr eigenes Projekt finden können, darüber hinaus finde ich ihren Ansatz spannend der das Berufsfeld Kultur Professionalisieren möchte. Das wird so explizit in den Beiträgen noch nicht thematisiert.

  • Bild des Benutzers Christian BERNHARD-SKALA

    Dear Mrs Drda-Kuehn,

    may I draw your attention to the EPALE culture, galleries und museums month. Maybe it is helpful information for you and your partners and it might bring further opportunities to stark projects